From the material to the design, there’s a lot to consider when packaging your product. Be sure to avoid these common packaging mistakes to help make your product even more appealing to consumers.
7 Common Packaging Mistakes to Avoid
Difficult to open
If your product is difficult to open, that’s going to be a huge turn-off for consumers. Even if they absolutely love your product, they will go with something else. Make sure it’s quick, easy and convenient for people to open and close.
Don’t test it first
So make sure you test your product before you send it out to the masses. Put your product inside it and make sure it’s easy for everyone to open. Consider using test groups who can open your package and play around with it a bit.
And make sure your design looks good. Can people read it? Your chosen font should be perfectly legible. That means it’s not too crazy of a font and isn’t so small that people have to have it right in front of their eyes to read it. Does it make sense? Make your design unique while still keeping it relevant to your product.
Doesn’t follow guidelines
There are rules that you must follow when packaging your product. Make sure you have the nutrition information on the package and make sure you’re using the right kind of material and packaging for your particular product. Keep yourself up-to-date on these regulations, as they are subject to change.
Use cheap materials
Saving money is great. But is it worth it if it’s at the cost of your product. Cheaper materials have a higher risk of not protecting your product and potentially even falling apart and ripping. If any of that happens, you’ve just lost some money. So spend a little bit more on higher quality materials to ensure your product is safe and fresh.
Packaging is outdated
Don’t let yourself get too nostalgic. You might really like your design, but sometimes it’s a good idea to switch things up. Consumers actually do, for the most part, like to see a little something different every now and again.
Materials aren’t eco-friendly
Today’s society is all about being green. So make sure the material you use for your packaging is recyclable. People will feel better about buying your product knowing that they can recycle the package after. Every little bit to help rid the the world of harmful waste will go a long way with consumers.
Do you have any questions regarding common packaging mistakes? Let us know! We’re happy to help you design your pouch to be the best possible fit for your product.
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